Latest In: Reenie Benziger

Nike promotes former Hurley, PacSun executive

Press Release: NIKE, Inc. Announces Category Leadership Changes BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NKE) announced today that effective immediately,…

News July 22, 2013

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

SIMA_Super_Summit_2026_Nate_Smith_Tiffany_Montgomery_800x500_v2

Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

News

Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

News

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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Thirtytwo Drops Public Snowboards Collaboration

Mammoth Mountain Photo Credit: Cody Mathison

Mammoth Mountain to Open Early

Outdoor Voices Accelerates Global Expansion in the United Kingdom and Europe

Norrøna and Uluu Explore Seaweed as the Next Performance Fiber

Helinox Partners with ACG for an Ultralight Collection

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Latest In: Reenie Benziger

Nike promotes former Hurley, PacSun executive

Executive Edition

Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Featured

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Industry Releases

Thirtytwo Drops Public Snowboards Collaboration

Mammoth Mountain to Open Early

Outdoor Voices Accelerates Global Expansion in the United Kingdom and Europe

Norrøna and Uluu Explore Seaweed as the Next Performance Fiber

Helinox Partners with ACG for an Ultralight Collection

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