Latest In: REI

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

REI reported a $102 million bottom-line improvement Monday in its 2025 results, but the recovery faces an immediate…

News May 4, 2026
REI Adobe

REI CEO Mary Beth Laughton Unveils Three-Year Transformation Strategy

"...This plan is not about getting back to what the co-op used to be," Laughton says in a…

News September 29, 2025
REI CFO Shannon Damen

REI Appoints New Chief Financial Officer

New REI CEO Mary Beth Laughton continues to build her own management team.

News May 7, 2025
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Outdoor Brands Grapple with Speaking Out About Public Lands

The Conservation Alliance’s Brands for Public Lands Group, consisting of more than 60 brands, retailers, and other stakeholders…

News April 21, 2025
Kristin Shane of REI

REI Names Kristin Shane New Head of Merchandising

Shane previously worked at The Guitar Center, PetSmart, and Target among other companies.

News March 31, 2025
REI Adobe

REI CEO Eric Artz to Retire; Nike Exec Named CEO

Mary Beth Laughton, a former REI board director, will join as president on February 3 before assuming full…

News January 22, 2025
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REI Exits Experiences Business, Eliminating 428 Jobs

REI's finances show signs of improvement, according to a memo by CEO Eric Artz to employees. But more…

News January 8, 2025
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REI Grapples With Aging Membership Base 

At the Sea Otter Classic Summit, REI SVP Chris Speyer spoke about adapting to new market trends and…

News May 11, 2023
REI exterior

REI Announces Layoffs as it Trims Headquarters Staff

Industry customer REI Co-op reduced its headquarters staff in a move President and CEO Eric Artz said addresses…

News February 1, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series