Latest In: Rusty Long

Rusty Long joins Reef sales

Rusty Long joins Reef sales team

Reef, the global surf lifestyle leader, has brought a number of talented surfers still performing at top levels…

News May 20, 2015

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Outdoor Voices

Outdoor Voices Accelerates Global Expansion in the United Kingdom and Europe

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Norrøna and Uluu Explore Seaweed as the Next Performance Fiber

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Helinox Partners with ACG for an Ultralight Collection

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Ciele Athletics Introduces a New Woolmark-Certified Collection

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ALOHA Collection Welcomes Hello Kitty and Friends

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series