Latest In: SEMA

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Chevrolet and Hurley Unveil The Ultimate Surfer’s Truck at SEMA Show

The lifestyle-enabling concept vehicle is designed for taking surfers to remote locations.

Press Releases October 31, 2016

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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Rumpl and Liquid Death Introduce a Body Bag You’ll Actually Want to Sleep In

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X Games Names Paul Asencio Chief Revenue Officer Following Breakout Year of Global Growth

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Hurley Named Presenting Sponsor of WSL Haleʻiwa Pro Surf Competition

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PAKA Pledges 90% Natural Fiber By 2035 to Raise the Standard for Sustainable Apparel

Atomic Savor GT Models

Atomic Expands Its Helmet Collection with New Savor GT Models

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series