Latest In: SIMA

The Hurley team celebrating at the SIMA Image Awards this year after winning Boardshort of the Year for the sixth consecutive time

Hurley exits SIMA

Hurley has left SIMA, the surf industry trade organization that every large industry player, and many small brands,…

News June 18, 2014
Daymond John of the TV show Shark Tank and a founder of hip hop brand FUBU spoke about what he has learned from both success and failure

More photos from Surf Summit

We have a few more photos from Surf Summit 17, which was held Wednesday-Saturday in Los Cabos, Mexico.

News May 18, 2014
Robert Trujillo of Metallica and Jeremy Schluntz of GrindMedia. The two have been friends since meeting in a campground in Tahiti on a surf trip. Robert even got Jeremy a job as a nanny - or manny - for Ozzy Osbourne's kids many years ago.

Photos from Surf Summit 17

Surf Summit 17 got underway Wednesday in Los Cabos, Mexico with a cocktail party, retailer reception and a…

News May 14, 2014
SIMA research study calls to

SIMA research study calls to begin next week

Press release: ALISO VIEJO, Calif. (January 8, 2014) —The Surf Industry Manufacturers Association (SIMA) launches the 2013 SIMA…

News January 8, 2014
SIMA Image Awards tickets now

SIMA Image Awards tickets now on sale

Press release:

News January 2, 2014
Surfers respond to disaster in

Surfers respond to disaster in the Philippines

Press release: ALISO VIEJO, Calif. (November 13, 2013) – The SIMA Humanitarian Fund, joined by key donors, has…

News November 13, 2013
Surf industry employees

Surf industry employees benefit from marketing-focused Boot Camp P.M.

Press release: ALISO VIEJO, Calif. (October 23, 2013) – SIMA Boot Camp P.M. saw more than 90 attendees…

News October 23, 2013
Registration now open for

Registration now open for marketing-focused SIMA Boot Camp P.M.

Press release: ALISO VIEJO, Calif. (October 2, 2013) – Registration is now open for the SIMA Boot Camp…

News October 3, 2013
Surf industry raises an

Surf industry raises an estimated $70,000 for SIMA Humanitarian Fund

Press release: ALISO VIEJO, Calif. (October 1, 2013) – With the end of September, the SIMA Humanitarian Fund’s…

News October 1, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series