Latest In: Surf Expo

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Retailer Registration is Open for Surf Expo January 2027

Retailer registration is open for Surf Expo, January 6-8, 2027, in Orlando. The event showcases thousands of products…

News October 20, 2026
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Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf

After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf…

News October 16, 2026
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Surf Expo September 2026 Continues 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category

Buyers and exhibitors share their takeaways from the September show in Orlando, which added a pro-surfer panel on…

News September 29, 2026
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Updated: More Photos from Surf Expo September 2026

Surf Expo's September show wrapped Friday in Orlando, marking the second event of its 50th anniversary year, with…

News September 17, 2026
Surf Expo's next edition opens next week, September 16 to 18, at the Orange County Convention Center's West Concourse in Orlando

What to Know Before Surf Expo’s 50th Anniversary Show Opens in Orlando

Surf Expo's next edition opens next week in Orlando with a new creator program, a new venue for…

News September 10, 2026
A meeting at the Katin booth. Photo courtesy of Surf Expo.

Five Things to Know About Surf Expo September 2026

From a new creator program built with Popfly to Lightspeed's title sponsorship of the Industry Party and fashion…

News September 2, 2026
Surf Expo is debuting Tidal Reach, its new content creator program, at the September 16-18 show, with organizers expecting 50-plus creators.

Surf Expo Introduces Tidal Reach Creator Program Preview for September Show, With Bigger Expansion Planned for January

Surf Expo is bringing its own content creator play to the floor this September, with plans to scale…

News August 26, 2026
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Surf Expo Names Adam Kingston VP of Sales During 50th Anniversary Year

Surf Expo has named Adam Kingston Vice President of Sales as the show's 50th anniversary celebration continues in…

News June 30, 2026
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Buyer Registration is Officially Open for Surf Expo September 2026

A long list of brands and retailers have already registered for Surf Expo, which runs from Sept. 16…

News April 20, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series