New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…
News May 13, 2025
Latest In: Wild Rye
“There’s No Way This Can Last”: Surf and Outdoor Industry on New Tariffs
From price increases to cost-cutting, leaders at Vissla, Eagle Creek, La Jolla Group, and more grapple with how…
News April 4, 2025
Wild Rye Expands Into Snow Outerwear For Fall-Winter 2025-26
The women-led brand unveils its first outerwear collection designed for hard-charging skiers and riders.
Press Releases December 4, 2024
