Kari Traa’s People-First Marketing Strategy
North America Head of Marketing Taylor Murphy shares why the brand champions women in the outdoor industry and…
News September 24, 2025
Latest In: Apparel
Steko Gets Loud at Surf Expo
“We're not anti-industry we're just saying, ‘Hey we're going against the grain, we're going to poke a little…
News September 24, 2025
Tenōre Celebrates Waikiki Flagship Grand Opening
The 12,000 square-foot, two-story space in the Waikiki Shopping Plaza will be a store and cultural hub, echoing…
News September 23, 2025
Revamped Sisstr Makes Big Push for Summer ’26
Sisstr held a party for retail accounts, athletes and friends of brand to celebrate the new direction at…
News September 23, 2025
NikeSKIMS Collaboration with Kim Kardashian Debuts This Week
The debut NikeSKIMS line includes seven collections across 58 silhouettes, offering over 10,000 ways to combine different pieces.
News September 23, 2025
Arc’teryx’s Plan to Hit $5 Billion in Sales by 2030
Arc'teryx executives shared how the company has gained so much momentum since 2020, and how they’ll focus on…
Executive Edition September 22, 2025
AVID Sportswear Acquired by Fortified Equity, Pete Angle Appointed CEO
Angle has been consulting as interim president of the performance lifestyle brand for fishing, hunting, and outdoor adventure…
News September 17, 2025
VF CEO Explains Dickies Sale, Elaborates on Vans, North Face Strategies
VF executives shared why they decided to sell Dickies — despite recently relocating the brand from Texas to…
Executive Edition September 17, 2025
How Norrøna’s Fourth-Generation Owner Is Making His Mark
Jørgen Jørgensen is expanding the family-owned Norwegian brand that retailers rave about globally with year-round gear beyond skiing…
Executive Edition September 11, 2025
DUER Co-founder on Expanding the Canadian Brand’s U.S. and European Retail Footprint
DUER is seizing opportunity in uncertainty, opening new stores in the U.S. while launching European operations through a…
News September 9, 2025
Made in U.S.A. Outdoor Apparel Brand NW Alpine Is Shutting Down
Founder Bill Amos said the company's finances, lower consumer confidence, and a "floundering" outdoor industry have made continuing…
News September 3, 2025
