Rab Realigns for Global Success
Group Marketing Director Jon Frederick discusses how Rab is better aligning its global subsidiaries, why he's moving back…
News May 27, 2025
Latest In: Apparel
Revelyst Brands to Venture into Celebrity Collabs, Toys, Snacks, Publishing
On the heels of its sold-out Fox Racing and rapper Travis Scott collab, Simms Fishing, Bushnell Golf, and…
News May 14, 2025
Helly Hansen Plans Outlined by Soon-To-Be Owner Kontoor
With regulatory approvals now cleared, the acquisition of Helly Hansen is expected to close in May. Kontoor executives…
Executive Edition May 7, 2025
BN3TH Expands Leadership Team, Pivots to College Athletics with New Marketing Campaign
BN3TH, which is carried in stores like Scheels, Palmetto Moon, and golf and surf shops, has hired a…
News April 29, 2025
Five Questions: Marsh Wear Founder Logan RobertsÂ
Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in…
News April 22, 2025
Delivery of Fall Goods Grows Murky with Tariff Standoff
Brands are pausing shipments from China hoping the tariff dispute will be resolved as they scramble to remerchandise…
Executive Edition April 18, 2025
Columbia Sportswear Eyes Brazilian Expansion Amid Tariffs, Economic Uncertainty in U.S.
Shifting trade policy and increased tariffs are making U.S. retailers cautious, said Tim Boyle, Columbia's chairman and CEO.
News April 16, 2025
Passenger Pauses U.S. Business Because of Tariffs
The U.S. has gone from "a great opportunity to a risky proposition," according to Passenger CEO Jon Lane.
News April 15, 2025
“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings
Leaders at TravisMathew, C3 Worldwide, I-SEA, RVCA, Katin, Mervin Manufacturing, Seager and more share how they are navigating…
Executive Edition April 10, 2025
ANTA Sports to Buy Jack Wolfskin from Topgolf Callaway Brands
Topgolf acquired Germany-based Jack Wolfskin in 2019 for $476 million and is selling it for much less. Jack…
News April 10, 2025
Dakine Makes Play to Grow Beyond Core with New Categories, Retail Relationships
At the same time, the brand has ramped up its commitment to surf and snow marketing and the…
Executive Edition March 25, 2025
