VF CEO Explains Dickies Sale, Elaborates on Vans, North Face Strategies
VF executives outlined why they decided to sell Dickies despite recently relocating the brand from Texas to California,…
Executive Edition September 17, 2025
Latest In: Surf
VF Corp. Sells Dickies to Bluestar Alliance for $600 Million
VF Corp will use the funds against its significant debt burden while Hurley owner Bluestar will aim to…
News September 15, 2025
Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More
With so much uncertainty in the market right now, we asked several brand executives about sales trends at…
Executive Edition September 11, 2025
KMD Brands Unveils Restructuring Strategy for Growth at Investor Day
The parent company of Rip Curl, Oboz, and Kathmandu shared a comprehensive turnaround plan including leadership changes, store…
Executive Edition September 8, 2025
Ron Jon Surf Shop Founder Ron DiMenna Dies at Age 88
DiMenna founded Ron Jon in 1959 on the New Jersey Shore and expanded its retail fleet along the…
News September 8, 2025
Zumiez Beats Q2 Expectations on Strong North American Sales
CEO Rick Brooks shared more about the company's back-to-school results, plans to reduce the impact of tariffs, and…
Executive Edition September 5, 2025
Tillys Reports Profit, Welcomes New CEO Nate Smith
The retailer is stabilizing operations through a good back-to-school season, cost cutting, and lower inventory.
Executive Edition September 4, 2025
Surf Shops Share Summer Sales Trends, Brands That Are Working, and More
SESO spoke with seven key surf accounts, including Aqua East, Surfside Sports, and Island Water Sports, to see…
Executive Edition September 4, 2025
Must-Do Events at Surf Expo 2025: Complete Guide
The parties, networking events, product demos, and giveaways you won’t want to miss at this week’s show at…
News September 2, 2025
Rip Curl Cuts North America Jobs
A Rip Curl spokesperson shared details about who was impacted and the reasons behind the decision.
News August 26, 2025
Oakley Opens New Retail Location in Denver’s River North Arts District
The store, which blends the brand's brutalist design aesthetic with elements of Colorado nature and the local arts…
News August 25, 2025
