Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”
"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with…
Executive Edition May 27, 2025
Latest In: Surf
Liberated Brands’ Bankruptcy Case Dismissed After Falling Short on Asset Sale Expectations Â
Liberated’s unsecured creditors, such as factories and service providers, will not be receiving any of the money that…
News May 23, 2025
Patagonia Brings Wetsuit Repair Tour to Chicago’s Cold Water Surfers
Great Lakes surfers took advantage of free repair services from Patagonia and rounded out the weekend with a…
News May 16, 2025
Volcom Veterans Share Plans for European Business
SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over…
News May 14, 2025
New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…
News May 13, 2025
Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?
At a time when some of the industry’s biggest brands have struggled to thrive even before tariff turmoil,…
Executive Edition May 12, 2025
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
News May 9, 2025
Wanted: Young Leaders to Watch Submissions
We are looking for team members who are 40 years old or younger and are making a positive…
News May 9, 2025
New Quiksilver, Billabong Licensee in Australia Details Go Forward Plan
Caprice Australia CEO Paul Cannon tells SESO why the consumer goods company wanted to license the former Boardriders…
News April 30, 2025
VF Corp. Confirms 400 Layoffs Across Several Brands and Regions
Update: The widespread workforce reduction, including 82 employees at Vans, is part of the company's efforts to return…
News April 30, 2025
Island Water Sports Expands in South Florida
Co-owner Cheyne Cottrell shares why IWS is expanding even in an uncertain economy, how this store will be…
News April 29, 2025
