Faherty Taps Quiksilver’s Archive for an Unlikely Collaboration
Faherty, the upscale coastal lifestyle brand, has teamed up with heritage surf label Quiksilver on a summer collection…
News June 29, 2026
Latest In: Surf
Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.
SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of…
News June 25, 2026
Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech
Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use…
News June 24, 2026
When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
In a Shop Eat Surf Outdoor webinar, Candy Harris, Justin Regan, and Ryan Hitzel talked about the AI…
News June 16, 2026
Ryan Hitzel, Candy Harris, Justin Regan to Discuss Brand Indentity in the Age of AI
The discussion at 11 a.m. PT/2 p.m. ET will open with the big picture. Is AI a disruption…
News June 11, 2026
Is Surf Back? Four Executives on the Momentum Building in the Industry
Rip Curl CEO Ashley Reade, Vissla CEO Paul Naude, SIMA president Vipe Desai, WRV's LG Shaw and more…
Executive Edition June 10, 2026
T&C Surf’s Ryan Sugihara on Running a 55-Year-Old Brand in a Changed Industry
T&C Surf president Ryan Sugihara talks brand strategy, merchandising philosophy, and how the 55-year-old Hawaii retailer navigated the…
Executive Edition June 8, 2026
Tilly’s Posts 22.9% Comp Sales Gain in Q1, Eyes Store Expansion as Turnaround Gains Traction
CEO Nate Smith said the company sees a credible path to profitability and is exploring store expansion for…
News June 4, 2026
Tariffs, Tightening Margins, and the AI Advantage: What Brands and Retailers Need to Know Now
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence: trade policy uncertainty is squeezing margins…
May 29, 2026
Rip Curl, Oboz Parent KMD Brands Begins Strategic Review After Recapitalization
Eoin Comerford, founder of Outside Consulting and former CEO of Moosejaw, provided some context to SESO on why…
News May 27, 2026
Dick’s Sporting Goods Reports Q1 Growth, Details Foot Locker ‘Fast Break’ ProgressÂ
Foot Locker reported positive comp sales for the first time since Q4 of 2024. Dick’s execs explained how…
News May 27, 2026
