What to Know Before Surf Expo’s 50th Anniversary Show Opens in Orlando
Surf Expo's next edition opens next week in Orlando with a new creator program, a new venue for…
News September 10, 2026
Latest In: Surf
Five Things to Know About Surf Expo September 2026
From a new creator program built with Popfly to Lightspeed's title sponsorship of the Industry Party and fashion…
News September 2, 2026
Globe CEO on Salty Crew’s Growth Plan, Globe Brand Footwear Momentum and FY26 Financial Results
Globe International CEO Matt Hill talks Salty Crew's regional growth, Globe's footwear resurgence and FXD's U.S. expansion as…
News September 2, 2026
Five Years Later, Bajio’s Bet on Independence Is Still Paying Off
Al Perkinson launched performance eyewear company Bajio as a brand guy. Five years of competing against conglomerate-owned rivals…
Executive Edition September 1, 2026
SIMA Super Summit 2026 to Center on Leadership in the Surf Industry
SIMA's 2026 Super Summit lands in Laguna Beach on September 22 with a leadership-focused lineup, including Tilly's CEO…
News August 27, 2026
Surf Expo Introduces Tidal Reach Creator Program Preview for September Show, With Bigger Expansion Planned for January
Surf Expo is bringing its own content creator play to the floor this September, with plans to scale…
News August 26, 2026
“Don’t Fight the Fun”: Tom Ruiz Named CEO of Fun Day Surf
The longtime surf industry sales leader, who helped build brands like Volcom, Salty Crew and Seager, on joining…
News August 26, 2026
Seager’s Co-Founder Mattson Smith on 32% Wholesale Growth, a new WSL Partnership and What’s Next
Seager co-CEO Mattson Smith breaks down the wholesale growth behind a strong Q2, a new WSL partnership, and…
News August 11, 2026
A Divided Economy, Real Tariff Refunds and the AI Edge: RSM’s Read on 2026
The economy looks fine on paper, until you ask which income bracket you're in. RSM's economists, trade advisors…
News August 10, 2026
Mike Wallace Joins Atlantic Park Surf as VP of Sales
Mike Wallace, a 25-year surf industry veteran and former Roark Global Marketing Director, has joined Atlantic Park Surf…
News August 5, 2026
2026 US Open of Surfing: Solid Swell, Big Activations and Bigger Honors
Surf brands turned out in force with athlete signings, appearances and parties, while Jack's Surfboards and Huntington Surf…
News August 4, 2026
