Tilly’s Turnaround: Inside the Overhaul Driving Its Recovery
After years of declining sales and mounting losses, Tilly's appears to be engineering a turnaround, built on cleaner…
Executive Edition May 26, 2026
Latest In: Surf
HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More
We spoke with Hawaiian Island Creations CEO Leigh Tonai about consolidation in surf retail, the brands that matter…
Executive Edition May 21, 2026
SESO Webinar Alert: Protecting Brand Identity and Trust in the Age of AI
In this upcoming live webinar, industry experts from Roark, Unlisted, and Skullcandy will discuss how to protect brand…
News May 21, 2026
Authentic Brands Group Elevates Matt Maddox to CEO as IPO Plans Solidify
Matt Maddox will lead day-to-day operations at Authentic Brands Group while founder Jamie Salter shifts to executive chairman,…
News May 20, 2026
Salty Crew, Boston Whaler Team Up for a Heritage-Driven Apparel Drop
Salty Crew’s new collaboration with Boston Whaler brings an 18-piece apparel capsule to surf, tackle, and marine retailers…
News May 19, 2026
Carv Expo Roundup: The Product Trends and Launches Shaping Spring 2027
At the San Diego trade show last week, brands including Quiksilver, Steko, Hurley, Salty Crew, Katin, Jetty, Rusty,…
News May 19, 2026
Surf Brands Get Creative to Support Surf Shop Day 2026
Surf brands marked Surf Shop Day with a mix of tribute videos, retailer kickbacks, exclusive merchandise, and in-store…
News May 18, 2026
Anniversary Mode: How WSL and Vans Celebrate the Past Without Getting Stuck in It
As legacy brands mark major anniversaries, the challenge is to honor decades of history without looking dated. The…
Executive Edition May 14, 2026
West Marine Said to Consider Chapter 11 Amid Heavy Debt Load
According to reports from Bloomberg, marine retail giant West Marine, a high-volume customer for some surf and outdoor…
News May 11, 2026
Jetty Hires Heavy-Hitter Sales Reps in Wholesale Revamp
Jetty has overhauled its wholesale sales organization, adding marquee regional representatives while also securing a new European distribution…
News May 11, 2026
Why the World Surf League Is Exploring a Sale After Record 2025 Growth
The World Surf League is weighing strategic alternatives, including a possible sale or new investment, after record audience…
News May 11, 2026
