Latest In: Surf

Kohls_Adobe

Brixton Expands Distribution to Kohl’s

Oceanside, Calif.-based Brixton is now part of Kohl's back-to-school assortment, marking a new retail channel for the action…

News July 9, 2026
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From the Sand to the Sales Floor, Jack’s Surfboards Helps Build Brands

Brand partners describe what sets the retailer apart, from supporting competitive surfing with events like the Jack's Pro…

News July 8, 2026
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Surf Expo Names Adam Kingston VP of Sales During 50th Anniversary Year

Surf Expo has named Adam Kingston Vice President of Sales as the show's 50th anniversary celebration continues in…

News June 30, 2026
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Faherty Taps Quiksilver’s Archive for an Unlikely Collaboration

Faherty, the upscale coastal lifestyle brand, has teamed up with heritage surf label Quiksilver on a summer collection…

News June 29, 2026
LuisVuitton_Surf_Courtesy LV

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of…

News June 25, 2026
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Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech

Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use…

News June 24, 2026
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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different

In a Shop Eat Surf Outdoor webinar, Candy Harris, Justin Regan, and Ryan Hitzel talked about the AI…

News June 16, 2026
Candy Harris, Ryan Hitzel, Justin Regan

Ryan Hitzel, Candy Harris, Justin Regan to Discuss Brand Indentity in the Age of AI

The discussion at 11 a.m. PT/2 p.m. ET will open with the big picture. Is AI a disruption…

News June 11, 2026
SurfBack_collage

Is Surf Back? Four Executives on the Momentum Building in the Industry

Rip Curl CEO Ashley Reade, Vissla CEO Paul Naude, SIMA president Vipe Desai, WRV's LG Shaw and more…

Executive Edition June 10, 2026
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T&C Surf’s Ryan Sugihara on Running a 55-Year-Old Brand in a Changed Industry

T&C Surf president Ryan Sugihara talks brand strategy, merchandising philosophy, and how the 55-year-old Hawaii retailer navigated the…

Executive Edition June 8, 2026
Tilly'sStoreFront

Tilly’s Posts 22.9% Comp Sales Gain in Q1, Eyes Store Expansion as Turnaround Gains Traction

CEO Nate Smith said the company sees a credible path to profitability and is exploring store expansion for…

News June 4, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series