Latest In: Surf

Katin, Outerknown, Florence

Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves

Hansen's, one of the highest-volume shops in the surf industry, does not often make big adjustments to its…

Executive Edition April 14, 2025
X Games Global Chief Revenue Officer Cherie Cohen

Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games

Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her…

News April 11, 2025
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“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings

Leaders at TravisMathew, C3 Worldwide, I-SEA, RVCA, Katin, Mervin Manufacturing, Seager and more share how they are navigating…

Executive Edition April 10, 2025
Customs officer tariffs

Update: OIA Provides Information on Tariffs, Solicits Help from Industry

From tariff rates to what’s exempt, Ron Sorini and Megan Costello of Sorini, Samet & Associates demystified details…

News April 9, 2025
Oboz Public Lands

Oboz and Rip Curl Parent Company Comments on Tariff Impact

KMD Brands detailed how they are working to mitigate the impacts of the new tariffs announced last week…

News April 7, 2025
Outdoor and surf brands and retailers react to tariffs

“There’s No Way This Can Last”: Surf and Outdoor Industry on New Tariffs

From price increases to cost-cutting, leaders at Vissla, Eagle Creek, La Jolla Group, and more grapple with how…

News April 4, 2025
Shipping containers and tariffs

Updated: Economic and Retail Experts Warn Tariffs Could Slow Sales Growth in 2025

Companies, trade groups, and economists react to the new Trump administration tariffs announced Wednesday, including how they could…

News April 3, 2025
Liberated Authentic Graphic

Authentic Wants Liberated to Pay Royalties During Bankruptcy Process

Details about the court filing where Authentic asks the bankruptcy court to approve payment of millions to Authentic.

Executive Edition March 28, 2025
Chapter 11 Image

Everything You Need to Know About Chapter 11 Bankruptcy

SESO explains some quirks in the process as well, such as why two Liberated executives were paid hefty…

Executive Edition March 28, 2025
Doug Palladini joins Carter's as CEO

Former Vans President Doug Palladini Named CEO of Carter’s

Palladini will be tasked with expanding Carter's DTC and wholesale businesses, according to a news release.

News March 26, 2025
Dakine Apparel

Dakine Makes Play to Grow Beyond Core with New Categories, Retail Relationships

At the same time, the brand has ramped up its commitment to surf and snow marketing and the…

Executive Edition March 25, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series