Latest In: Surf

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Must-Do Events at Surf Expo 2025: Complete Guide

The parties, networking events, product demos, and giveaways you won’t want to miss at this week’s show at…

News September 2, 2025
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Rip Curl Cuts North America Jobs

A Rip Curl spokesperson shared details about who was impacted and the reasons behind the decision.

News August 26, 2025
Oakley RiNo

Oakley Opens New Retail Location in Denver’s River North Arts District

The store, which blends the brand's brutalist design aesthetic with elements of Colorado nature and the local arts…

News August 25, 2025
Roxy_Dresses

Roxy Apparel Ready to Make a Splash After Challenging Start to Licensing Model

We talk to Michael Pratt, the president of Roxy apparel licensee 2253, about where Roxy apparel plans to…

Executive Edition August 25, 2025
Buckle

The Buckle Reports Strong Q2 Growth Led by Women’s, Denim

After facing headwinds, men's also returned to growth in the quarter.

News August 22, 2025
The RVCA team in the brand's new offices in Irvine, Calif. Photo by SESO.

New RVCA Leaders on Brand Plans

SESO visited the new RVCA offices in Irvine, Calif., to talk to RVCA President Mark Tinkess and Ethos…

Executive Edition August 20, 2025
Action Watch Trackfly

TrackFly and ActionWatch Announce New Partnership

The surf and skate industry’s main data firm is joining forces with a data company that provides a…

News August 18, 2025
Journeys during back-to-school shopping season 2025.

The Retail Winners During a Back-to-School Shopping Trip

We visited a busy shopping center to observe retailers that were resonating with kids and teens, and those…

Executive Edition August 13, 2025
Pura Vida CEO Ryan Heuser

Pura Vida CEO Ryan Heuser Shares Go-Forward Strategy Under New Owner

The co-founder of Paul Frank has joined Pura Vida Bracelets and has plans to improve the brand's marketing,…

News August 12, 2025
Creatures of Leisure_Tail

The Leisure Collective Moves U.S. Distribution to Manhattan Beachwear

The CEO of The Leisure Collective, home to Creatures of Leisure, OTIS Eyewear, and other brands, explains the…

News August 8, 2025
Duvin_ParkerBrown_BrandonScherr_SnowyLonsway_GarrettWatzka_AustinDuvall

Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales

Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that…

News August 6, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series