Marketing the Billabong Pipe Masters During the Pandemic
We asked Billabong VP of Men’s Global Marketing Evan Slater how Billabong is adjusting the marketing around the…
News December 7, 2020
Latest In: Surf
Employees of Channel Islands Surfboards to Buy Company From Burton
Britt Merrick, senior members of the Channel Islands management team, employees and teamriders, are acquiring the brand from…
News November 24, 2020
Brands Weigh In on Wetsuit Surge
What wetsuit companies are seeing around the world, plus details about sales at core stores.
Executive Edition November 11, 2020
How Buell Wetsuits is Working to Keep Up with Demand
We checked in with founder Ryan Buell to find out what is new with the brand, including the…
News October 20, 2020
Surge in Demand for Wavestorm Boards Creates Shortages
We talk with Wavestorm executives about just how crazy demand has been the past few months, and how…
Executive Edition August 24, 2020
Hurley Family Launching Apparel Line with John John Florence
The Hurley family is continuing to make moves in the industry.
News August 12, 2020
Major Changes Coming to WSL World Tour
The transformation includes different events, seasonality adjustments and tweaks in the number of competitors, among other modifications. The…
News July 17, 2020
Core Retailers Much More Optimistic After Big Rebound
However, in a recent ActionWatch survey they remain concerned about having to shutdown again and about the lack…
News July 14, 2020
Vissla and Surfrider Debut a Wetsuit They Never Want to Make
The special project is a wakeup call to all who love the ocean to act now and demand…
News October 23, 2019
Oakley’s Support of Surf Shop Challenge for Core Stores Endures
Oakley's Marty Mathiesen tells us about this year's event and why Oakley continues to support it even with…
News September 23, 2019
SHACC Exhibit and Party to Celebrate Surf Shops
The Surfing Heritage and Culture Center’s exhibit offers an insider look at 25 surf shops that shaped surf…
News July 29, 2019
