Surf Expo has appointed Abraham Paskowitz Senior Buyer Relations Manager as the trade show marks its 50th anniversary and sets its sights on expanding its buyer base and market reach.
Paskowitz brings decades of industry experience and deep-rooted connections across the surf and skate retail landscape. The son of legendary surfing figure Dorian “Doc” Paskowitz, Abraham has been immersed in surf culture since childhood and began his professional career at 18 representing brands like Astrodeck.
“It is an honor and a privilege to join Surf Expo as Sr. Buyer Relations Manager,” Paskowitz said. “Having been born into a legacy of surfing, my career and deep-rooted connection to this industry began at a young age.”
Strategic Timing for Growth
Roy Turner, Surf Expo Show Director and Emerald SVP, welcomed the addition of Paskowitz to the team at a pivotal moment for the organization.
“I am excited to add Abraham to our team,” Turner said. “His enthusiasm and love for the culture of surfing are a perfect fit for our ethos. For years, I have had the pleasure of working beside Abraham, but never directly with him, and I look forward to having him bring his knowledge, respect, and passion to our Surf Expo family.”
Turner highlighted the critical importance of buyer relations as Surf Expo moves into its next half-century. “Buyer relations are key as Surf Expo moves forward into its next 50 years, connecting with the next generation of buyers and brands,” he said.
Building on Legacy Relationships
Throughout his career, Paskowitz has cultivated relationships spanning core surf shops to multi-chain retailers. His focus has consistently centered on supporting the family-owned surf and skate shops that form the backbone of the industry’s retail community.
“Joining Surf Expo allows me to leverage my lifelong relationships to give back to the industry that has shaped my professional life,” Paskowitz explained. “I believe that lasting success is built on strong relationships, unwavering commitment, and a deep understanding of the unique needs of buyers, retailers, and distributors.”
Paskowitz emphasized his track record of driving measurable results by aligning creative strategies with client goals and helping brands reach their full potential.
Expanding the Active Lifestyle Market
As Surf Expo celebrates its 50th anniversary, the organization continues to evolve alongside shifting consumer habits and market demands. The show is refining its floor categories to engage a broader audience while maintaining its surf and coastal heritage.
Turner believes there are strong growth opportunities in businesses supporting the active outdoor lifestyle—particularly those connected to lakes, rivers, streams, and surf parks. These segments represent a broader and more modern interpretation of beach culture.
“Our focus moving forward is to grow our buyer attendee base to meet the demands of this expanding active lifestyle market, while still serving our core essential categories,” Turner said.
