Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Jetty, Sisstr and Rip Curl leaders discussed the industry's momentum, its challenges and what the 2028 Olympics could mean for surfing's next generation of customers.

Published: September 28, 2026By Tiffany Montgomery

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SIMA Executive Director Vipe Desai moderates a discussion on the state of the surf industry with Sisstr VP of Sales and Marketing Carrie Piccolini, Jetty Co-Founder Cory Higgins and Rip Curl North America GM Nick Russell at the 2026 SIMA Super Summit in Laguna Beach. Photo by Dipan Desai Photography.

Editor’s note: This story is part of Shop Eat Surf Outdoor’s full coverage of the 2026 SIMA Super Summit in Laguna Beach.

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Posted in: Executive Edition

Tagged with: SIMA