Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

Harbour Surfboards, Surf Diva, and Spyder Surf Shop owners discussed brand competition, discounting, and the new customers showing up in their stores for the first time.

Published: October 9, 2026By Tiffany Montgomery

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From left, OC Register journalist Laylan Connelly hosts a Q&A with Harbour Surfboards retail owner Robert Howson, Surf Diva co-founder Izzy Tihanyi and Spyder Surf Shop co-owner Richard “Dickie” O’Reilly at the 2026 SIMA Super Summit in Laguna Beach. Photo by Dipan Desai Photography.

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Posted in: Executive Edition

Tagged with: Harbour Surfboards, SIMA, Spyder Surf, Surf Diva