Kate Robertson

Kate Robertson's Latest Posts

Ski Lifestyle Brand Yardsale Makes Innovation Look Easy

Ski Lifestyle Brand Yardsale Makes Innovation Look Easy

Cristina Ashbaugh wishes she could put a warning sign on her company’s website to alert visitors that its products aren’t for hardcore skiers. “And that's not because it's a product problem,” said the co-founder of Yardsale, which launched in November 2023 with...

Opinion: Specialty Outdoor’s 2025 Barometer

Opinion: Specialty Outdoor’s 2025 Barometer

One of my earliest backcountry trips taught me that in the outdoors, it’s the subtle signs that matter most. I had just graduated from my “backpacking in jeans” phase when I joined a 10-day trek in Wyoming’s Absaroka Range – and saw that lesson in action. The...

Canadian Ski Brand G3 is Making a Comeback

Canadian Ski Brand G3 is Making a Comeback

Sports and outdoor equipment distributor Canadawide Sports acquired Vancouver-based G3 Genuine Guide Gear (G3) earlier this month with plans to revitalize the backcountry skiiing and snowboarding brand after it hit financial challenges earlier this year. Founded more...

Hestra Gloves Hires Former Cotopaxi Exec James Hampton

Hestra Gloves Hires Former Cotopaxi Exec James Hampton

Swedish glove brand Hestra recruited James Hampton to lead its North American growth strategy as its new president, Nortth America, based in its regional headquarters in Denver, Colorado. Hampton was previously at Cotopaxi for nine years before leaving to launch a...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series