From the massive impact of Authentic Brands Group buying the surf industry’s biggest brands to sweeping changes at VF Corp., these were the biggest stories of 2024.
Kate Robertson
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The Stories that Defined the Outdoor Industry in 2024
The outdoor industry sprang into action this year, shaking up executive teams, cleaning up inventory, and trimming costs to try to return to growth after a tough 2023.
Nordstrom Family, Liverpool Taking Retailer Private in $6.25 Billion Deal
Common shareholders in Nordstrom will receive $24.25 in cash for each share of the company they hold.
Birkenstock Beats Revenue Expectations, Outlines Fiscal 2025
In its first year as a public company, the German footwear company grew its revenue to EUR 1.8 billion, a 21% increase compared to the previous year.
Wild Rye Expands Into Snow Outerwear
After growing sales by 40% this year and three years of product development, it was the right time to launch snow outerwear, says Founder and CEO Cassie Abel.
‘Forward Without Fear’: Why Hobie Surf Shop is Expanding
Co-owner Jake Schwaner shares why a 5,000 square-foot space in the new River Street Marketplace in San Juan Capistrano, California, was too good of an opportunity to pass up.
TOMS Hires New Exec Team, Returns to ‘Impact’ Model
New CEO Jared Fix replaces Magnus Wedhammar, who has departed the company.
Stanley Recalls 2.6 Million Travel Mugs Due to Burn Complaints
Stanley has received 91 reports of faulty lids on Switchback and Trigger Action travel mugs.
LVMH Luxury Ventures Fund Invests in Db Bags
The investment will be used to expand the Norwegian brand’s presence in the U.S. and Asia.
Authentic Pulling Billabong, Volcom, RVCA Licenses from Liberated Brands
Authentic Brands Group, the owner of Volcom, RVCA, Quiksilver, Billabong, and DC Shoes, is pulling licenses from Liberated Brands.
Updated: FASE Launches New Entrant in Hot Quick-Entry Snowboard Binding Category
For the 2025/26 season, the system will be integrated into the bindings of many of Nidecker-owned snowboard brands, including Rome Snowboards’ Katana, Jones’ Mercury, Bataleon Snowboards’ Blaster, and Thirtytwo’s first binding, the T32M.
L.L.Bean Reducing Workforce for Second Time this Year
Between 50 and 75 employees will be impacted by the decision.
