Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to grow its shop-in-shop program with California-based specialty retailer Sports Basement, launching year-round retail activations at four of its locations in San Francisco and...
Magda Hernandez
Magda Hernandez's Latest Posts
Astral Launches Performance Hemp Apparel CollectionÂ
Since 2002, Astral has led the outdoor industry in designing the highest-performing equipment with the priority of protecting soil and water resources through its production process. Today, Astral proudly unveils its latest innovation in performance and sustainability...
Mammut Welcomes Cail Soria to Its Family of Athletes
Mammut, the leading Swiss outdoor brand renowned for its commitment to innovation and excellence in mountain equipment, welcomes Cail Soria to its esteemed roster of mountain athletes. Soria brings a diverse background and wide range of climbing experience to the...
Rock Fight Debuts at Summer Outdoor Retailer
Rock Fight, an unapologetically honest and fiercely entertaining outdoor industry podcast is set to make its live debut at the 2024 Summer Outdoor Retailer show with its new spinoff series Gear & Beer. Co-hosts and outdoor industry veterans Colin True and Justin...
Royal Robbins Unveils Its Spring 2025 Collection
Royal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative features and designs tailored to meet the demands of...
Jetboil Announces Partnership with Bound For Nowhere
Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film,...
Vans Skateboarding Rolls Out New Colorways of the AVE 2.0
After its debut in March, Anthony Van Engelen’s latest signature model is back with a new mesh upper.
Eleven Names U.S. Ski Hall of Famer Mike Hattrup Director of Skiing
Eleven, an award-winning international leader in providing off-the-grid lodging and exclusive guided outdoor adventures, announced today that it has named Mike Hattrup as its new Director of Skiing, putting a proven industry veteran in charge of the development and...
New Era to Acquire ’47
The deal brings together distinct brands, expanding reach across geographies and product categories.
DECATHLON Unveils Neoprene Alternative Wetsuit, Yulex100
DECATHLON is working to shift production and consumption models towards circular economies in line with its sustainability commitments.
DECATHLON Unveils Neoprene Alternative Wetsuit, Yulex100
Developing the first neoprene alternative wetsuit For decades, watersports lovers had no alternative but to use neoprene wetsuits, despite their environmental impact. Alternatives to neoprene do exist on the market, such as wetsuits made from 85% natural rubber and...
GOREWEAR Introduces New Ultimate Bib Short
The ISPO Award-winning product is GOREWEAR’s highest performing cycling bib short with proprietary 3D-printed seat pad.Â