The Many Challenges Ahead for New REI CEO Mary Beth Laughton

Laughton is a retail heavy hitter. Outdoor industry observers outline the many challenges she will face, including returning the company to growth, improving employee morale, and charting the future direction of outdoor retail.
Published: January 22, 2025

Incoming REI Co-op CEO Mary Beth Laughton is a Nike veteran who has worked at a wide range of high profile companies including beauty retailer Sephora, and GAP, Inc.’s activewear division, Athleta.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series