REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott
REI reported a $102 million bottom-line improvement Monday in its 2025 results, but the recovery faces an immediate…
News May 4, 2026
Latest In: Mary Beth Laughton
REI Names Former Foot Locker Exec Kim Waldmann as Chief Commercial Officer
Waldmann, Foot Locker's former global chief customer officer, will oversee REI's stores, e-commerce and operations.
News March 4, 2026
REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI
Laughton elaborated on the Peak 28 three-year strategy, building a sustainable future while preserving values, and bringing a…
News January 12, 2026
REI CEO Mary Beth Laughton Unveils Three-Year Transformation Strategy
"...This plan is not about getting back to what the co-op used to be," Laughton says in a…
News September 29, 2025
REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
After apologizing for REI's political endorsement this spring, Laughton shared more of her plans for the embattled retailer…
News June 2, 2025
REI CEO Addresses Co-op’s Challenges and Opportunities at Annual Meeting; Members Reject Board Picks
Tariffs, public lands threats, labor disputes, and ongoing financial challenges are just a few of the issues Laughton…
News May 8, 2025
REI Appoints New Chief Financial Officer
New REI CEO Mary Beth Laughton continues to build her own management team.
News May 7, 2025
Outdoor Brands Grapple with Speaking Out About Public Lands
The Conservation Alliance’s Brands for Public Lands Group, consisting of more than 60 brands, retailers, and other stakeholders…
News April 21, 2025
REI Names Kristin Shane New Head of Merchandising
Shane previously worked at The Guitar Center, PetSmart, and Target among other companies.
News March 31, 2025
