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Rusty Apparel is building on Y2K styles.

Rusty Apparel Looks to the Past to Plot Its Future

"We're bringing fun, loud, branded product to an industry that needs it. Our target customer is the high…

News April 6, 2026
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Remembering Don Hansen, Legendary Surfboard Shaper and Founder of Hansen Surfboards

Hansen was a legendary surfboard shaper, tandem surfing champion, early investor in Ocean Pacific, and founder of Hansen…

News April 2, 2026
Andrew Coutant Conrad Anker The North Face

Exit Interview: Andrew Coutant, The North Face’s VP of Global Product

Coutant reflects on the highlights of his outdoor career thus far and what he learned leading The North…

News April 2, 2026
Converse Nike

Nike CEO: Converse Is Not for Sale  

Despite industry speculation following a decline in brand sales, Nike confirmed that Converse remains a core part of the company's long-term portfolio. Plus,…

News April 1, 2026
Rip Curl

Analysts Question Rip Curl’s Strategy, KMD Brands Announces Discounted Equity Raise

KMD Brands updated analysts on how the company is navigating Rip Curl's sales challenges, KMD’s $40 million equity…

Executive Edition March 31, 2026
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Pat Tenore on Tenōre’s Go-Forward Strategy, Plans for Wholesale, and More

A talk with Tenōre founder Pat Tenore about all things Tenōre including ownership, wholesale strategy, DTC growth, athlete…

Executive Edition March 31, 2026
Richard McLeod Merrell It Starts Outside

How Merrell CMO Richard McLeod is Taking Aim at the Lifestyle Market

Michigan-based Merrell had a terrific year. Now, the company plans to build momentum by showing up differently in…

News March 30, 2026
Whitespace is founded and owned by snowboarder Shaun White.

Talking Strategy with Whitespace CEO Sonny McCracken

The Whitespace CEO details the company’s revenue growth, push into apparel, the shift away from a Backcountry-exclusive model,…

Executive Edition March 30, 2026
Oakley has named fashion designer Matthew M. Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, as creative director of apparel, footwear and accessories (AFA).

Oakley Names Fashion Designer Matthew M. Williams Creative Director of Footwear and Apparel

Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, is tasked with defining…

News March 26, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series