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Top Viewed Industry Stories of 2017
It was a newsy year, with lots of reorganizations, leadership changes, and potential acquisitions brewing.
News December 28, 2017
How Hurley Marketed John John's Win
Hurley's Evan Slater fills us in on how Hurley approached John John Florence's second world surfing title
News December 23, 2017
A Visit to Macy's, a New Billabong store, a Change for Volcom, and More
We visit industry stores in Waikiki to see what's new in the important Hawaiian market
Executive Edition December 22, 2017
Boardriders: 2017 Was a "Great" Year
We talk with Garry Wall, the Quiksilver Global Brand Lead, about how Boardriders, Inc. is performing, the incredible…
Executive Edition December 19, 2017
Social Media Influencers Drawing Scrutiny from Regulators
The Federal Trade Commission is stepping up its monitoring of influencers who do not disclose financial ties to…
News December 18, 2017
RVCA Marketing Stands Out on North Shore
Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space…
News December 15, 2017
Rick Irons to Depart Dragon
The Dragon Global Brand Manager sent an email to colleagues and friends this week announcing his departure
News December 15, 2017
Deckers Defeats Activist Investor Marcato
The owner of Ugg and Sanuk announced this morning that attempts to overthrow the board of directors failed
News December 14, 2017
Brand Q&A with Sport of Kings Forever Young
We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders
News December 13, 2017
