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New Reef VP of Sales Jay McGregor - Photo courtesy of Reef

Reef hires new VP of Sales as brand embarks on segmentation strategy

Reef has hired a new sales leader with a wide range of experience in the outdoor industry.

News August 3, 2014
Guy Stagman

New brand COVA launched by Quiksilver Waterman veterans

The former leaders of Quiksilver’s Waterman Collection are launching a new brand at Outdoor Retailer and have assembled…

News August 3, 2014
Timmy Turner and Rusty

Timmy Turner and Rusty Preisendorfer inducted into Surfers’ Hall of Fame

Against the backdrop of Surf City’s 100 Years of Surfing celebration and the 20th Anniversary of the U.S.…

News August 1, 2014
Todd Canipe of Vertical Urge - Photo courtesy of BRA

Board Retailers Association names new Chairman

Todd Canipe of Vertical Urge will replace Bruce Cromartie of BC Surf and Sport and Coco Tihanyi of…

News August 1, 2014
The Vans store on the beach - Photo taken before the event got underway

VF Action Sports Americas President on Vans US Open of Surfing changes

SES walked the Vans US Open of Surfing site with VF President of Action Sports Americas Kevin Bailey…

News August 1, 2014
Skullcandy released a new sport performance line today - Photo courtesy of Skullcandy

Skullcandy CEO on improving sales trends, Apple/Beats acquisition, Walmart update, international results

Skullcandy CEO Hoby Darling provided many updates on Skullcandy's turnaround during an earnings call Thursday afternoon. SES listened…

Executive Edition August 1, 2014
Christine Lee is the new EVP and Chief Merchandising Officer for Wet Seal. Christine led the turnaround and transformation of PacSun's women's business from stocker of basic styles for young teens to fashionable player for older teens and college girls - File photo by Shop-eat-surf

PacSun's Christine Lee moves to Wet Seal

More clarity emerges about why women's leader Christine Lee departed from PacSun.

News August 1, 2014
Curren Caples

Curren Caples, Greyson Fletcher, and Ed Templeton join RVCA

RVCA is excited to announce two new additions to the skate team – plus the return of a…

News July 31, 2014
Oäó»Neill to collaborate with

O’Neill to collaborate with Anna Sui for summer 2015 collection

Anna Sui has partnered together with iconic surf lifestyle brand O'Neill to create a collection of ready-to-wear, swimwear,…

News July 31, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series