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Social Media Science: Brands share best practices

Social Media Science: Brands share best practices

Today, Vans, Sanuk, Hurley, 686, Fox, Rip Curl, Skullcandy and more share how they approach social media and what they've learned along the way. Tomorrow: what NOT to do.

Executive Edition May 13, 2013
Spy celebrates International Surfing Day

Spy celebrates International Surfing Day

Press Release:   AKA Go to Work Late Day   WHO: SPY, Rusty Surfboards, Bull Taco, FM 94/9, INT, Chemistry Surfboards, Waste to Waves, Zico   WHAT: SPY International Surfing…

News May 13, 2013
George Powell: Skate industry must fight back

George Powell: Skate industry must fight back

Powell exhorts the industry to work together to protect skateboarding from outsiders with public money who are pulling skateboarding apart "like buzzards shredding a carcass."

Executive Edition May 13, 2013
Neff is Next

Neff is Next

Details about what I'll talk with Shaun Neff about at our upcoming Executive Roundtable. The brand is growing like crazy and is tapping into the wider youth culture.

News May 13, 2013
Costa Rica store tour – with lots of photos

Costa Rica store tour – with lots of photos

In Part II of our Costa Rica report, Shelby Stanger visits several stores in different areas of the country to get a feeling of what is happening on the ground…

Executive Edition May 13, 2013
New DVS owners license out footwear, apparel

New DVS owners license out footwear, apparel

The new DVS owner announced today it has already signed licensing agreements for DVS footwear and apparel.

News May 13, 2013
Sole Tech CEO focuses on the future

Sole Tech CEO focuses on the future

Pierre Senizergues on: the global economy, how 2010 is shaping up, competing with athletic companies, what’s new with Sole Tech brands and why he's always been leery of debt.

Executive Edition May 13, 2013

Skimboarding Championship set for this weekend

Press Release:   VICTORIA SKIMBOARDS WORLD CHAMPIONSHIP OF SKIMBOARDING   Opening viewership globally .......  

News May 13, 2013
Real Retail: Stand Up Paddle Co.

Real Retail: Stand Up Paddle Co.

SUP Co. in Laguna Beach takes an upscale approach to the SUP craze, including an intriguing mix of brands and impressive private label program. Industry vets are involved.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series