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How Haydenshapes Took Control of Its Fate and Remade Its Identity
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Osiris launches new commercial campaign
Press Release: OSIRIS LAUNCHES NEW COMMERCIAL CAMPAIGN: THIS NEVER GETS OLD TO AIR ON MTV AND FUEL TV BEGINNING JULY 16 Campaign Features A Day In The…
News May 13, 2013
A visit to CI HQ and business update
I visited surfboard maker Channel Islands near Santa Barbara and talked with General Manager Scott Anderson about business trends and the company post Burton acquisition.
Executive Edition May 13, 2013
Lizard King joins Armourdillo
Press Release: ARMOURDILLO WELCOMES LIZARD KING! Character, style, passion and color. The King has got it covered. With that in mind, Armourdillo is proud to officially welcome Lizard King…
News May 13, 2013
Core Careers: Shawn Peterson, O'Neill Sr. Design Director
Shawn shares how he grew from a warehouse worker fresh out of high school to a key design executive, all at the same company.
Executive Edition May 13, 2013
Burton US Open moves to Vail in 2013
Press Release: Burton Snowboards Officially Announces the Relocation of the US Open to Vail BURLINGTON, Vt. & VAIL, Colo. (July 30, 2012) Burton Snowboards and Vail Mountain officially…
News May 13, 2013
PacSun CEO: We must win in spring/summer
Gary Schoenfeld talked extensively about business at the ICR XChange Thursday, including the fix for junior's and why he thinks PacSun can win in 2011.
Executive Edition May 13, 2013
The marketing scene at the U.S. Open
I spent Friday in Huntington Beach checking out the marketing scene on Main Street and at the Nike U.S. Open. Hurley raised the game with Phantom Create, DC also made…
News May 13, 2013
Canada retail tour: Livestock
We continue our Vancouver tour with a visit to Livestock, a skatetique owned by Gary Bone. Gary tells us about his business, skate trends, and why as a buyer he…
Executive Edition May 13, 2013
DC joins Vans at JC Penney
We stopped by JC Penney to view DC's debut there and to see how new CEO Ron Johnson is working to radically transform the department store chain.
News May 13, 2013
