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Surf Expo Names Adam Kingston VP of Sales During 50th Anniversary Year
Executive Edition
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Machado re-signs with Reef through 2015
Press Release:  Paddleboard Icon, Jamie Mitchell, also welcomed to the team  (Carlsbad, CA) February 9th, 2012 – Cardiff, California’s Rob Machado, 38, surfing’s longtime icon of style, re-signed…
News May 13, 2013
Holiday core store tour: from Solana Beach to Costa Mesa
I decided to take an extended shop tour on Saturday and Sunday to see what was happening in core stores and some mall stores in Southern California in the all-important…
Executive Edition May 13, 2013
Surfrider announces 3 Second Movie Contest
Press Release:  Unique Competition Kicks Off Surfrider Foundation's World Water Day Effort  San Clemente, CA (February 13, 2012) – In celebration next month’s World Water Day, the Surfrider…
News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008
I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…
Executive Edition May 13, 2013
HippyTree's surf and stone strategy
A talk with HippyTree partners about the brand's surf and stone strategy, its measured growth plan, and its category extensions as the brand evolves. Plus, lots of photos.
News May 13, 2013Industry brands are shifting how much – and where – they spend on marketing
Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways - and places - that they're spending money to build that…
Executive Edition May 13, 2013Billabong hires retail consultant, adds board member
Press Release: Â NEW APPOINTMENTS FURTHER STRENGTHEN BILLABONG Â GOLD COAST, 29 February, 2012: Billabong International Limited today is pleased to announce two key appointments to the company and the…
News May 13, 2013
Designers discuss fashion, pricing and creativity during a recession
With consumers spending less and on the hunt for bargains, it made me wonder how those pressures are impacting design and fashion in the industry. I asked more than a…
Executive Edition May 13, 2013
What's new with Von Zipper
Greg Tomlinson answers some questions for us about how business is going, why Von Zipper is moving into outdoor and what's new on the product front.
News May 13, 2013
