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How Haydenshapes Took Control of Its Fate and Remade Its Identity
Executive Edition
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Looking for fashion clues at Urban Outfitters
Urban Outfitters stores are doing better than most in this environment, so I decided to dig a little deeper to find clues about what is working for them that other…
Executive Edition May 13, 2013SIMA announces Waterman honorees
Press Release: Â ALISO VIEJO, Calif. (April 12, 2012) - The Surf Industry Manufacturers Association (SIMA) will honor big wave surfer Shane Dorian as Waterman of the Year, world renowned…
News May 13, 2013The new consumer-protection law: an interview with the Consumer Product Safety Commission
Action sports apparel companies are scrambling to understand, prepare and comply with a new consumer-safety law that requires testing of clothes and other products for lead and phthalates, which are…
Executive Edition May 13, 2013Thalia Surf Shop hosts Vans x Rit launch party
Press Release:  Vans x Rit Dye Boardshort Launch Party at Vans by Thalia Surf Shop  In celebration of DIY creativity, Vans launched the Vans x Rit boardshort collaboration…
News May 13, 2013PacSun's new merchandising look and focus
Pacific Sunwear CEO Sally Frame Kasaks told the audience at an investors' conference last week that the company has broadened its focus beyond its surf and skate roots. Now, PacSun…
Executive Edition May 13, 2013Puma profits hurt by Europe slowdown
Press Release:  Highlights First Quarter 2012  Consolidated sales increase by 6.1% to € 820.9 million. Gross profit margin falls by 120 basis points to 51.2%. EBIT decline by…
News May 13, 2013The North Face's secrets to succeeding during a downturn
The North Face, along with Vans, has been a top-performing brand for VF Corp. during the recession, and I recently sat down with The North Face President Steve Rendle to…
Executive Edition May 13, 2013Dragon acquired – interview with CEO Will Howard
Dragon announced today that it is being acquired by Marchon, one of the largest eyewear companies in the world. We spoke with Will about the deal and what it means…
News May 13, 2013ASR Report: Toms shoes growth plans for spring 2010
Differentiating yourself from the competition is a key to surviving the downturn, experts say. Toms shoes has definitely succeeded on that front. The three-year-old brand is growing fast, and has…
Executive Edition May 13, 2013


















