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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.
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Branded goods down, owned brands up in 2011 PacSun mix
The industry's largest customer filed its annual report on Wednesday, and we compiled some interesting data from the filing.
News May 13, 2013Photos and recap of the Executive Roundtable with PacSun CEO Gary Schoenfeld
New Pacific Sunwear CEO Gary Schoenfeld talked candidly for more than an hour Tuesday about his belief and passion for action sports brands, his commitment to working more closely with…
Executive Edition May 13, 2013SIA: Snow sports market down in February
Press Release: Washington, DC (April 10, 2012) -- SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAK™ numbers for February 2012, collected from the…
News May 13, 2013Looking back and ahead: PT Townend
Industry leader and consultant Peter "PT" Townend predicts more detoxing for 2010 but also sees some new brands taking advantage of the changed environment. What’s the biggest impact the recession…
Executive Edition May 13, 2013ActionWatch partners with ASB Magazine in Australia
Press Release: ActionWatch (USA) and ASB Magazine Announce Joint Venture Partnership in Australia Torquay (Australia) April 12, 2012: Australasian Surf Business (ASB) Magazine and ActionWatch, the premier provider…
News May 13, 2013What the kids say about brand loyalty, logo apparel and stores
They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group. But what the seven girls and five boys…
Executive Edition May 13, 2013Mitchell film to premiere at NB Film Festival
Press Release: DECADE OF DOMINANCE JAMIE MITCHELL TO PREMIERE DOCUMENTARY AT NEWPORT BEACH FILM FESTIVAL Before SUP blew up, the Aussie was already on a winning streak, dominating…
News May 13, 2013The Business of The Berrics II
Today, in our Berrics series we talk to pro skater and co-founder Steve Berra about The Berrics online store, The Canteen, which launched a few months ago, and Berrics Unified,…
Executive Edition May 13, 2013K-5 to host Flatbar Fridays
Press Release: K-5 Boardshop is stoked to host “Flatbar Fridays,” a grassroots community event featuring everything from music, food and beverages, to movie premiers, games and athlete signings. Bringing…
News May 13, 2013

















