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Ipath signs pro surfer Evan Valiere

Ipath signs pro surfer Evan Valiere

Press Release:   Encinitas, CA (January 31, 2012)- Ipath Footwear announced today the signing of Kauai-native and pro surfer Evan Valiere.   Growing up in Hawaii, Valiere has been a…

News May 13, 2013
Hawaii economic report, Day I: How Hawaii is faring

Hawaii economic report, Day I: How Hawaii is faring

For my first story for our new Executive Edition, I decided to research how Hawaii is holding up during the downturn because it is such an important territory for the action…

Executive Edition May 13, 2013
Etnies reforestation project takes root in Brazil

Etnies reforestation project takes root in Brazil

Press Release:   ETNIES BRINGS PEOPLE TOGETHER AS THEIR BUY A SHOE, PLANT A TREE PROJECT TAKES ROOT IN BRAZIL   The Reforestation Project that Planted Thousands of Trees in…

News May 13, 2013
What downbeat business sentiment means for 2009

What downbeat business sentiment means for 2009

The watchwords in business these days are that to survive in a downturn, you should "focus on the positive" and "tune out the drumbeat of bad news." But here is…

Executive Edition May 13, 2013
Quiksilver welcomes NSSL to first contest

Quiksilver welcomes NSSL to first contest

Press Release:   HUNTINGTON BEACH, CA (February 12, 2012) – Eleven teams from the National Scholastic Skateboarding League (NSSL) converged upon a non-descript warehouse space behind Quiksilver’s corporate office known…

News May 13, 2013
Florida store tour – from the mall to the beach

Florida store tour – from the mall to the beach

I tacked on an extra day to my Surf Expo trip to check out some Florida stores. I'm glad I did. I saw some interesting brand positioning and prices at…

Executive Edition May 13, 2013
Holden joins forces with POW

Holden joins forces with POW

Press Release:   Holden Joins Forces With Protect Our Winters To Spread Environmental Activism To Spread Environmental Activism   Portland, OR/USA - February 16th, 2012 - Holden is proud to…

News May 13, 2013
Store tour, Los Angeles: Burton, Channel Islands, Fred Segal, DC, Nine Star

Store tour, Los Angeles: Burton, Channel Islands, Fred Segal, DC, Nine Star

On Monday, I hit stores in LA for my store tour, and saw many interesting things including: super designer Quiksilver men's product at one of LA's hippest boutiques; Insight's continued…

Executive Edition May 13, 2013

Deckers reports Q4 and FY financial results

Press Release:   Company Reports Fiscal 2011 Sales Increased 37.6% to a Record $1.377 Billion   Fiscal 2011 Diluted EPS Increased 25.8% to a Record $5.07   UGG® Brand Annual…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series