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Surf Expo Set for Biggest Show Since 2020

Surf Expo Set for Biggest Show Since 2020

Show Director Roy Turner shares the impressive lineup of brands that have signed on to exhibit at Surf Expo January including Reef, Olukai, melin, Salt Life, goodr, Salty Crew, Oakley,…

News November 18, 2024
Hestra Gloves Hires Former Cotopaxi Exec James Hampton

Hestra Gloves Hires Former Cotopaxi Exec James Hampton

Swedish glove brand Hestra recruited James Hampton to lead its North American growth strategy as its new president, Nortth America, based in its regional headquarters in Denver, Colorado. Hampton was…

News November 18, 2024
10 Hot New Outdoor Product Picks

10 Hot New Outdoor Product Picks

From a new wheeled luggage line from Mystery Ranch to virtual dog leashes, there is lots of interesting gear in the market right now.

Gear November 18, 2024
ORIGINAL SEÑOR LOPEZ?  Si, Como No!

ORIGINAL SEÑOR LOPEZ? Si, Como No!

Joining forces Original Senor Lopez, is one of the surf industry’s unique, heritage brands. Launched in the ’70s, Senor Lopez carries on the tradition of 100% recycled threads, with fresh,…

News November 18, 2024
Golf Line Sandy Par Picked up by Pharmacy, Tilly’s, and Zumiez

Golf Line Sandy Par Picked up by Pharmacy, Tilly’s, and Zumiez

Golf is having a moment, and skate industry veteran – and lifelong golfer - Brian Jones has launched a golf line that brings elements of skate culture to the country…

News November 14, 2024
Grassroots Outdoor Alliance Connect: Retailers and Brands Cautiously Optimistic About 2025

Grassroots Outdoor Alliance Connect: Retailers and Brands Cautiously Optimistic About 2025

Specialty retailers and outdoor brands are cautiously optimistic that a more stable, predictable operating environment is on the horizon at this week’s Grassroots Outdoor Alliance Connect tradeshow in Kansas City,…

News November 14, 2024
Retail Check In: Southern Spears Surf Shop

Retail Check In: Southern Spears Surf Shop

Building the Revolution sat down with Southern Spears Surf Shop owner Jen Johnson to discuss how the shop is adapting to the ever-changing surf market.

News November 14, 2024
REI Names Former Sephora Executive Chief Marketing Officer

REI Names Former Sephora Executive Chief Marketing Officer

REI Co-op has a new chief marketing officer, and she comes from beauty retailer Sephora. Abigail Jacobs has also worked for Williams Sonoma, West Elm, and the Pottery Barn. In…

News November 14, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series