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How Haydenshapes Took Control of Its Fate and Remade Its Identity
Executive Edition
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Roxy Girls Launches Collab with Disney’s “Little Mermaid”
The collaboration is interesting because it’s aimed at the tween market and is not cartoonish at all, but more elevated.
News April 16, 2019Hollister Ramps Up Swim Focus
Industry competitor Hollister continues to make a major play in the swim category.
News April 15, 2019Some Surprises at REI for Spring
REI continues to evolve its apparel mix in stores, which is good news for industry brands.
Executive Edition April 12, 2019Levi’s Business Booming Around the World – For Now
What's working for Levi's, plus why executives are cautious as they look ahead.
Executive Edition April 11, 2019Talking Strategy with Surfline President Ross Garrett
We talk with the newly promoted President about how Surfline is navigating the challenging media landscape, Surfline's approach to sponsored content and social media, and more.
Executive Edition April 10, 2019Surprising Brand Trends from PiperJaffray Teen Survey
Teens weigh in on brands such as Vans, Nike, Amazon, PacSun, Converse, Lululemon and more. Vans probably had the biggest news from the report.
Executive Edition April 9, 2019Boardriders Changes Leadership in Europe
Boardriders is making a leadership change in Europe as the company prepares for the integration of the Billabong Group into Boardriders in the region.
News April 8, 2019


















