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I-SEA, Seager, Rip Curl, Quiksilver, Billabong and More Bring the Parties Around WSL Lexus Trestles Pro

With 800-plus RSVPs and counting, I-SEA is throwing what its co-CEO calls the party of the season, and it's just one of the ways surf brands are turning out around...

Al Perkinson, CEO and co-founder of Bajio. Photos courtesy of Bajio.

Five Years Later, Bajio’s Bet on Independence Is Still Paying Off

Executive Edition

Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now

Executive Edition

Jacob Zeke and Hughie Vaughan Sam McIntosh at Stab High Japan

Why Stab Keeps Winning in Surf Media

Executive Edition

Is Surf Back? Four Executives on the Momentum Building in the Industry

Executive Edition

Latest Posts

VF CEO Explains Dickies Sale, Elaborates on Vans, North Face Strategies

VF executives shared why they decided to sell Dickies — despite recently relocating the brand from Texas to California — as well as how Vans plans to return to growth…

Executive Edition September 17, 2025

LOWA’s Outgoing U.S. G.M. Peter Sachs Doesn’t Hold Back

From his greatest achievements to his toughest challenges, Sachs reflects on nearly 30 years growing LOWA’s U.S. presence and the issues the outdoor industry is wrestling with today.

News September 16, 2025

VF Corp. Sells Dickies to Bluestar Alliance for $600 Million

VF Corp. will put the funds toward its significant debt burden while Hurley owner Bluestar will aim to return Dickies to growth.

News September 15, 2025

Surf Expo September Delivers Strong Momentum

The show delivered strong attendance, expanding categories, and industry optimism, Surf Expo said in a press release.

News September 12, 2025

Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More

With so much uncertainty in the market right now, we asked several brand executives about sales trends at retail, order books for 2026, and how their companies are approaching tariffs.

Executive Edition September 11, 2025

How Norrøna’s Fourth-Generation Owner Is Making His Mark

Jørgen Jørgensen is expanding the family-owned Norwegian brand that retailers rave about globally with year-round gear beyond skiing and a new adventure travel arm.

Executive Edition September 11, 2025

DUER Co-founder on Expanding the Canadian Brand’s U.S. and European Retail Footprint

DUER is seizing opportunity in uncertainty, opening new stores in the U.S. while launching European operations through a partnership. REI and other retailers are fans of the brand.

News September 9, 2025