Shop Eat Surf Outdoor

Latest Posts

Nathan Florence Makes “Bet” on Himself with Move to Florence Marine X

Nathan Florence Makes “Bet” on Himself with Move to Florence Marine X

The surfer joins his brother and Florence Marine X co-founder John Florence at the surf label.

News April 5, 2024
The Top 10 Fastest Growing Brands in Outdoor Specialty Channel

The Top 10 Fastest Growing Brands in Outdoor Specialty Channel

Everybody involved in the outdoor industry knows Hoka, On, and Vuori are selling well. But there are several other brands that are also managing to grow in outdoor specialty and…

News April 4, 2024
Dakine Takes Over Former Rip Curl Space at Hansen Surfboards for Pop-Up Shop

Dakine Takes Over Former Rip Curl Space at Hansen Surfboards for Pop-Up Shop

The roughly 1,200-square-foot store comes as Dakine looks to play up its lifestyle offering.

News April 4, 2024
Retailer Wanderlust Focuses on Product and Brand Diversification in Changing Market

Retailer Wanderlust Focuses on Product and Brand Diversification in Changing Market

Owner Luke Mesanko discusses his merchandising strategy that focuses on product trends, quality and innovation - plus what brands and categories are winning with his customers right now.

Executive Edition April 2, 2024
New Owner, New Strategies Drive Growth for Water Stone Outdoors

New Owner, New Strategies Drive Growth for Water Stone Outdoors

Holly Fussell recently celebrated the two-year anniversary of buying Water Stone Outdoors in Fayetteville, West Virginia. She bought the 30-year-old store with her husband, Chris, in February 2022. Fussell said…

News April 1, 2024
Authentic Exec: Boardriders Layoffs Tied to Licensing Transition

Authentic Exec: Boardriders Layoffs Tied to Licensing Transition

The company informed the state of more than 400 layoffs happening through late April as the Boardriders' brands transition to a licensing model nears completion.

Executive Edition April 1, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series