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Zumiez Posts Eighth Straight Positive Comp Quarter But Flags Consumer Slowdown Late in Q1

Executive Edition
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What Happened to Converse and Are There Signs of a Turnaround?
Converse has experienced steep revenue declines in recent years. We explore the brand's product challenges, market trends and potential for a turnaround.
Executive Edition April 13, 2026Mervin Manufacturing Acquired; Q&A with CEO Anthony DeRocco
Mervin Manufacturing, the snow company behind Lib Tech and GNU, has been acquired by Eugene-based Spring Capital Group. In an interview with SESO, CEO Anthony DeRocco reveals how this "patient…
News April 10, 2026Surf Expo Show Director on the Rising Active Lifestyle and What it Means for September 2026 Show
Discover what’s ahead at Surf Expo’s September 2026 show, including key trends shaping the surf, resort, swim, and coastal outdoor lifestyle industries. Show Director Roy Turner shares insights on innovation,…
News April 10, 2026Hansen’s, Real Watersports, Rooster Bus to Share AI Tips on Monday
We assembled a panel of independent retailers who will share their personal journeys, their learning curves, and the specific ways they are integrating AI to make their businesses more efficient.
News April 10, 2026Wanted: Submit Your Nominations for SESO’s Young Leaders to Watch 2026
Calling all changemakers: Now's your chance to nominate your picks for SESO's annual Young Leaders to Watch feature. Feel free to nominate yourself!
News April 10, 2026Remembering Former REI CEO and Everest Mountaineer Jim Whittaker
Whittaker was the first American to summit Mount Everest in 1963.
News April 9, 2026Reef Expands Fanning Bottle Opener Sandal Franchise
Reef introduces four new styles in its Fanning franchise for Spring 2026 as it celebrates 21 years.
News April 9, 2026The Buckle’s March Comps Jump 7%, New Senior Vice President of Stores Named
In his new role, Scott Werth will lead the company's sales team of more than 7,000 employees across 42 states.
News April 9, 2026

















