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The Ascent: Saucony Chief Marketing Officer Wendy Kula

Wendy Kula, the former Nike executive now serving as Chief Marketing Officer at Saucony, on leadership, accountability, creative courage and how she approaches long-term brand building.

HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More

Executive Edition

Latest Posts

Master Plan Communications wins eight OC/PRSA awards for PR success

Press release: June 10, 2013 (Foothill Ranch, Calif.) – Master Plan Communications, the leading action sports PR agency, won eight awards at the Orange County Chapter of the Public Relations…

News June 10, 2013

ASP announces Liam Ferguson as Vice President of Sponsorship Integration

Press release: SANTA MONICA, California/USA (Monday, June 10, 2013) – Association of Surfing Professionals (ASP) International announced today the appointment of Liam Ferguson as Vice President of Sponsorship Integration. Ferguson…

News June 10, 2013

The Boardroom announces Chunk of Foam Challenge

(June 10, 2013 , Orlando, Florida) -- There are hundreds of world-class surfboard shapers, but who can really shape a surfboard from just a chunk of foam? Is there a…

News June 10, 2013

Aguerre elected to key post in Olympic association

ISA President Fernando Aguerre tells us about a new post he was elected to as part of surfing's push to join the Olympics, and outlines what needs to happen next…

News June 9, 2013

ESPN2 to air Billabong XXL Big Wave Awards show this Sunday, June 9

Press release:

News June 6, 2013

Mooney details plans in Q2 Quiksilver call

CEO Andy Mooney provided lots of interesting details about future plans for Quiksilver, its brands, marketing approach and more, in addition to details about Q2, including problems with DC and…

Executive Edition June 6, 2013