Shop Eat Surf Outdoor
How Haydenshapes Took Control of Its Fate and Remade Its Identity
Executive Edition
Latest Posts
Ryan Heuser leaving Paul Frank
We talk with Ryan Heuser about why he's leaving Paul Frank and what's next for him. Ryan helped found the brand in 1995.
News May 13, 2013
Holiday core store tour: from Solana Beach to Costa Mesa
I decided to take an extended shop tour on Saturday and Sunday to see what was happening in core stores and some mall stores in Southern California in the all-important…
Executive Edition May 13, 2013
Vintage video app iSupr8 teams up with Rip Curl
Press Release: Hamilton, New Zealand- March 25, 2012 - In anticipation of the 51st annual Rip Curl Pro at Bells Beach this Easter, MEA Mobile and Rip Curl have…
News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008
I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…
Executive Edition May 13, 2013
USLA acknowledges C4 technology
Press Release: HONOLULU (April 9, 2012) - The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA…
News May 13, 2013Industry brands are shifting how much – and where – they spend on marketing
Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways - and places - that they're spending money to build that…
Executive Edition May 13, 2013
Nike Lowers Pro returns to San Clemente
Press Release: $250K ASP PRIME NIKE LOWERS PRO DESCENDS UPON LOWER TRESTLES MAY 1-5, 2012 High-performance wave and top talent warrant a progressive event that pushes the limits…
News May 13, 2013
Designers discuss fashion, pricing and creativity during a recession
With consumers spending less and on the hunt for bargains, it made me wonder how those pressures are impacting design and fashion in the industry. I asked more than a…
Executive Edition May 13, 2013
Dyrdek acquires DNA Distribution
In January, Rob Dyrdek announced he wanted to buy DNA Distribution from Burton. Today, he announced the deal has gone through.
News May 13, 2013
