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How Haydenshapes Took Control of Its Fate and Remade Its Identity
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Roxy extends global contest deadline
Press Release:  Enter today for a Life-Changing Adventure To Live the Dream of a ROXY Girl  Global fashion and action sports apparel brand ROXY proudly invites girls to…
News May 13, 2013How Roxy, Rip Curl and O'Neill Clothing are adjusting their spends and strategies online and in print
In Day 2 of our series about how surf and skate brands are adjusting their advertising and marketing spends and strategies, we hear from Randy Hild of Roxy Dylan Slater…
Executive Edition May 13, 2013Quiksilver presents 'Surf and Skate' auction
Press Release:  VENICE ART WALK KICKS OFF WITH THE 2ND ANNUAL ‘SURF & SKATE’ AUCTION PRESENTED BY 585 BOARDRIDERS, QUIKSILVER’S NEW CONCEPT STORE, FEATURING CREATIVE ART FOR A GOOD…
News May 13, 2013Designers discuss fashion, pricing and creativity during a recession – Day 2
In Day 2 of our design series, I ask 10 designers and creative directors if they believe there are meaningful changes in fashion going on, and if their approach to…
Executive Edition May 13, 2013Oakley Surf Shop Challenge hits East Coast
Press Release: Â 2012 OAKLEY SURF SHOP CHALLENGE PRESENTED BY SURFER MAGAZINE HITS THE EAST COAST THIS WEEK FOR MID-ATLANTIC AND NORTHEAST REGIONAL QUALIFIERS Â Local Surf Shops to Compete…
News May 13, 2013A tour of a converted Chick's store
It's a new world at the old Chick's stores. Chick's Sporting Goods was a large and important customer for the action sports industry. The 15-store chain carried a wide selection…
Executive Edition May 13, 2013Tilly's discloses expected share price
One of the industry's largest retail customers is on the verge of going public. Most of the proceeds will go to shareholders and founders Hezy Shaked and Tilly Levine.
News May 13, 2013Core careers: Eric Thomas, RVCA VP of Sales
In our next installment of Core Careers, Eric Thomas, vice president of sales at RVCA, tells us how he got started in the industry, why the person with the gold…
Executive Edition May 13, 2013Burton exceeds financial targets
Jake Burton sent out a memo to U.S. employees last week saying the company achieved its financial targets for the year and would pay bonuses.
News May 13, 2013


















