Latest In: Bajio

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In a World of Conglomerates, Bajio Sunglasses Focuses on Serving Independent Retailers

Bajio VP of Sales Sean Kelly answered a few questions for us about Bajio's competitive advantages, including the…

Sponsored November 18, 2024

Bajío Sunglasses Expands Product Line With New 2024 Frames

The performance eyewear company introduces six new frames to their existing frame collections.

Press Releases April 11, 2024
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Bajío Sunglasses Releases New Ozello Eco-Conscious Frames

The performance eyewear brand introduces its latest frame style as part of the expanding wide body collection.

Press Releases April 21, 2023
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Bajío Sunglasses Debuts New Reader Lenses

Performance eyewear brand introduces radically clear, blue light-blocking reader lenses for all full-wrap frame styles.

Press Releases March 22, 2023
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Bajio Teams Up With Like-Minded Brands To Conserve The Flats

Bajío wants to give back to the nurseries of our oceans through its Shop For The Shallows.

Press Releases November 8, 2022
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Bajío Sunglasses Partners with Cool Effect for Trash to Treasure Campaign

The performance fishing eyewear brand adopts new strategy to maintain carbon-neutral status.

Press Releases September 21, 2022
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Bajío Sunglasses Wins ICAST “Best Eyewear Category” Award

Performance eyewear company takes home coveted award for “best eyewear” at the biggest fishing trade show.

Press Releases July 30, 2022
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Bajío Sunglasses Partners With Fly Fish Europe

The independent eyewear company expands distribution in European markets through partnership with new distribution company.

Press Releases July 8, 2022
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Bajío Sunglasses Launches 2022 Product Line

The brand introduces five new bio-based frames with thirteen blue light-filtering lens options.

Press Releases May 13, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series