Latest In: Burton

Burton changes sales structure

Burton changes sales structure in Western U.S. and Canada

Burton announces changes to its sales force and sales structure.

News June 16, 2014
Shop-eat-surf file photo

Burton makes changes in sales rep force

Burton, which has used an independent sales agency model for years, made some changes to its sales force…

News May 28, 2014
New Burton CEO Mike Rees. He joined Burton in 2009 as CFO and then moved into the COO position. Mike is a former VF Corp. executive.

Burton names new CEO

Burton names a new CEO to replace Jake Burton, who will move into the Chairman role.

News May 14, 2014
Laurent Potdevin - Shop-eat-surf file photo

Former Burton CEO makes Lululemon debut

Laurent Potdevin debuted this morning in his first earnings conference call. We have details about what he said,…

News March 26, 2014
Burton Snowboards opens Bay

Burton Snowboards opens Bay Area stores just in time for riding season

Press release: BURLINGTON, VT (December 19, 2013) Today, Burton Snowboards is excited to announce that both of its…

News December 19, 2013
Laurent Potdevin during his tenure as CEO of Burton - Shop-eat-surf file photo

Former Burton CEO to lead Lululemon

A former Burton CEO is selected to lead a high-profile athletic apparel company.

News December 9, 2013
In stores now: new Burton

In stores now: new Burton women’s outerwear collaboration with Gwen Stefani’s L.A.M.B. brand

Press release: BURLINGTON, VT (November 20, 2013) Burton is thrilled to announce that its highly-anticipated women’s outerwear collection…

News November 19, 2013
Burton collaborates with

Burton collaborates with Pharrell Williams and BIONIC Yarn on new outerwear collection

Press release:

News November 14, 2013
Burton hosts series of

Burton hosts series of in-store 2014 launch events at local snowboard shops

Press release: BURLINGTON, VT (October 10, 2013) With snow storms hitting the Northwest and riders already getting in…

News October 10, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series