Latest In: Make Scents

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Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf

After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf…

News October 16, 2026

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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Mountain Equipment Company Partners with Whistler Search and Rescue

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Solo Stove Partners with NFL Legend Marshawn Lynch

Tillys partners with Exposure Skate

Tillys Partners with Exposure Skate for Ruby’s Open House

KÜHL Relaunches Spyfire Collection

RepSpark Acquires Tee Commerce

RepSpark Acquires Tee Commerce

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series