Latest In: Oakley

Oakley has named fashion designer Matthew M. Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, as creative director of apparel, footwear and accessories (AFA).

Oakley Names Fashion Designer Matthew M. Williams Creative Director of Footwear and Apparel

Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, is tasked with defining…

News March 26, 2026
Brandon Williams, Oakley vice president of sales, sport regional

Oakley Restructures Sales Force to Better Serve Surf, Snow and Golf Markets in Key States

Going forward, a portion of the Oakley rep force will be aligned to specific endemic channels, with surf,…

News March 10, 2026
Oakley RiNo

Oakley Opens New Retail Location in Denver’s River North Arts District

The store, which blends the brand's brutalist design aesthetic with elements of Colorado nature and the local arts…

News August 25, 2025
Marty Mathiesen Wholesale GM at Outerknown, Firewire, Slater Deisgns

Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs

Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand…

News April 28, 2025
Screenshot

Oakley and Team USA Surfing Drop Exclusive Apparel Collection

The offshore apparel collection will launch as surfing returns to the 2024 Summer Olympic Games in Paris.

Press Releases June 24, 2024
SES Core Careers: Oakley's Mary Mohamadi

Core Careers: Oakley’s VP of Global Product Strategy Mary Mohamadi

The long-time action sports strategist is on her second leg at Oakley in a position that has her…

News February 20, 2024
Shane Wallace Jon Hirshberg JR286 About Time

Shane Wallace’s About Time Snow Event Debuts

The event drew 1910, Burton, GNU, Nidecker, Sims, Oakley and several other snowboarding brands and retailers to a…

News December 6, 2023

Oakley Founder Jim Jannard Returns to Eyewear

The oft-referred “mad scientist” of the eyewear industry quietly launched a new brand called M-Experiment this month.

News July 24, 2023
Oakley HYDRALIFESTYLEIMAGE4 1

Oakley Releases New Sunglasses

Inspired by the irreverence of surf attitude, Hydra comes in a throwback style and bold colorways.

Press Releases October 4, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series