Latest In: Richard McLeod

Richard McLeod Merrell It Starts Outside

How Merrell CMO Richard McLeod is Taking Aim at the Lifestyle Market

Michigan-based Merrell had a terrific year. Now, the company plans to build momentum by showing up differently in…

News March 30, 2026
Merrell It Starts Outside

Merrell Simplifies Going Outdoors with “It Starts Outside” Brand Platform

Merrell's first global brand platform shows the outdoors as accessible to all in campaign launched under CMO Richard…

News March 2, 2026
Merrell CMO Richard McLeod

Merrell Appoints New Chief Marketing Officer

The new CMO previously worked for Champion and Canada Goose.

News February 11, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series