Latest In: Shelley Sheppard

Shelley Sheppard

Core Careers: Shelley Sheppard, Sr. Director of Marketing/Agency at La Jolla Group

Today in our ongoing Core Careers series, we learn about the career path of Shelley Sheppard, Senior Director…

News May 13, 2013

BC_FTL_BruceCromartie_ConnorCromartie_800x500

Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

SIMA_Super_Summit_2026_Retail_Pulse_Harbour_Surfboards_Surf_Diva_Spyder_Surf_Shop_800x500

Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

SIMA_Super_Summit_2026_Nate_Smith_Tiffany_Montgomery_800x500_v2

Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

SIMA_Super_Summit_2026_state_of_industry_800x500

Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Rip Curl Search Series

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

burton-denny-bruce-800x500

Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

LuisVuitton_Surf_Courtesy LV

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

SESO_YoungLeaders2026_800x500

Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

REI Store front

REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Mountain Equipment Company Whistler store

Mountain Equipment Company Partners with Whistler Search and Rescue

Solo Stove_Beastmode_Holiday_image_1

Solo Stove Partners with NFL Legend Marshawn Lynch

Tillys partners with Exposure Skate

Tillys Partners with Exposure Skate for Ruby’s Open House

KÜHL Relaunches Spyfire Collection

RepSpark Acquires Tee Commerce

RepSpark Acquires Tee Commerce

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series