SURFscape: The Ultimate Consumer Expo Coming April 2025
For brands in the surf and outdoor industries, SURFscape is a fresh and timely solution where the best in…
Sponsored January 6, 2025
Latest In: SIMA
SIMA Presents “Unlocking Growth Opportunities in California for Surf Industry Businesses”
Learn how surf businesses can tap into millions in tax credits to fuel expansion and job creation.
Press Releases October 11, 2024
Waterman’s Gala Brings Much-Needed Good Vibes to Industry
We have lots of photos and a report from the Waterman's Gala Saturday night at the Paséa Hotel…
News August 12, 2024
Surf Industry Members Association Adjusts to “Seismic” Change
Ahead of the annual Waterman’s Weekend, Executive Director Vipe Desai reflects on SIMA’s 35-year history and how the…
News July 18, 2024
Protecting Our Oceans: A Call to Action by the Surf Industry Members Association
Discover how to protect the Ocean with SIMA.
Sponsored July 15, 2024
SIMA Celebrates 35 Years as Waterman’s Gala Returns
Industry leaders and ocean champions will gather Aug. 10 to honor Gordon Merchant, Nathan Florence and Vince Scandone.
Press Releases May 7, 2024
SURFscape Returns to Huntington Beach, Calif.
The ultimate playground for surf and outdoor fans is set for April 27 - April 28.
Press Releases April 25, 2024
Unveiling the Power of Customer Connection: Why Brand Managers and Marketers Should Embrace Consumer Festivals
SURFscape is the beachfront expo tailor-made for brands seeking to deepen their connection with customers and cultivate a…
Sponsored February 5, 2024
SIMA’s Diversity in Surfing Report Unveils a Growing Wave of Inclusivity
The data underscores the positive impact of diversity initiatives, making surfing more representative of the broader population.
Press Releases January 22, 2024
