SIMA Super Summit 2026 to Center on Leadership in the Surf Industry
SIMA's 2026 Super Summit lands in Laguna Beach on September 22 with a leadership-focused lineup, including Tilly's CEO…
News August 27, 2026
Latest In: SIMA
AI Literacy Is Becoming a Business Imperative
The Surf Industry Members Association is launching a new three-part AI Series designed to help surf and outdoor…
Sponsored August 14, 2026
Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The…
News July 20, 2026
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos…
News July 14, 2026
SIMA Super Summit to Address Industry Disruption, Growth Opportunities
SIMA Executive Director Vipe Desai talks about the summit's goals, the target audience, the extensive networking opportunities and…
News October 7, 2025
Photos from SIMA’s Waterman’s Ball
This year's Waterman’s Ball honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and…
News June 16, 2025
SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach
The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to…
News June 13, 2025
SURFscape: The Ultimate Consumer Expo Coming April 2025
For brands in the surf and outdoor industries, SURFscape is a fresh and timely solution where the best in…
Sponsored January 6, 2025SIMA Presents “Unlocking Growth Opportunities in California for Surf Industry Businesses”
Learn how surf businesses can tap into millions in tax credits to fuel expansion and job creation.
Press Releases October 11, 2024
