Latest In: SIMA Super Summit

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SIMA Super Summit 2026 Spotlights Retail Partnerships, Creators and the Next Generation of Surfers

Surf industry leaders gathered in Laguna Beach for the 2026 SIMA Super Summit to talk retail, AI, creators…

News September 24, 2026

Al Perkinson, CEO and co-founder of Bajio. Photos courtesy of Bajio.

Five Years Later, Bajio’s Bet on Independence Is Still Paying Off

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Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now

Jacob Zeke and Hughie Vaughan Sam McIntosh at Stab High Japan

Why Stab Keeps Winning in Surf Media

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Is Surf Back? Four Executives on the Momentum Building in the Industry

Big Agnes at 25: Founder Bill Gamber on Innovation and the Industry’s Future

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Burton CEO John Lacy to Exit

Andrew Coutant Conrad Anker The North Face

Exit Interview: Andrew Coutant, The North Face’s VP of Global Product

Paul Naude and Stokehouse are making a play to acquire Rip Curl from KMD Brands.

Updated: Paul Naude Makes Play for Rip Curl

Team Retreat 2026 - 3 - Surf trip

Lineup Acquires Brazil’s WavesNow, Bringing Its Live Surf Cam Network to 231 Across South America

Rab Microlight collection

Rab Launches the Next Generation of Its Microlight Collection

Emily Ratajkowski and Adwoa Aboah in the UGG® Born to Feel campaign

UGG Launches and Invites Consumers to Experience the Born to Feel Platform

Vans x Harris Tweed collection

Vans Introduces the Harris Tweed Collection

Geartrade

Geartrade Relocates and Expands Salt Lake City Warehouse

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series