Latest In: Surf

FRK Swallow paired with KS1 Endorfins Template

Slater Designs Announces Global Launch of The FRK SWALLOW

The new surfboard model comes from Kelly Slater and long-time design collaborator, Dan Mann.

Press Releases September 26, 2024
Saba Surf

Saba Surf Opens Flagship Surf Shop and Cafe in West Los Angeles

California-based lifestyle brand expands with a community hub for surfers and locals alike.

Press Releases September 20, 2024

Mctavish Surfboards Opens a New Store in Brookvale

The new store carries surfboards and gear as well as apparel. It's also designed to host events. 

Press Releases September 16, 2024

Lexus Names Pro Surfer Griffin Colapinto as First-Ever Surf Ambassador

Colapinto will compete next at the Lexus World Surf League Finals in San Clemente, Calif.

Press Releases September 10, 2024
New SHACC board. left to right: Dan McInerny, Greg MacGillivray, Mark Christy, Jeff Alter, Royce Cansler, Patti Paniccia, Spencer Croul, Randy Hild, and Paul Naude

Surf Industry Icons Unite to Power SHACC’s Future 

New board members take the helm to secure Surfing Heritage and Culture Center's legacy for future generations. 

Press Releases September 10, 2024
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ALOHA Collection Teams Up with Professional Surfer Coco Ho

The ALOHA Collection x Coco Ho six-piece capsule launches on Sept. 9.

Press Releases September 9, 2024

Lexus and Free & Easy Partner on Capsule Collection

The brands teamed up on the limited-edition capsule collection for the Lexus WSL Finals.

Press Releases September 5, 2024
Instinct TRADE SHOW BOOTH ONLY copy 2

Surf Icon Shaun Tomson to Build a Wave of Purpose with Instinct

World surfing champion and inspirational speaker Shaun Tomson aims to start a positive wave movement with Instinct, the…

Press Releases August 30, 2024
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Xcel Brings Forward Neoprene Free Rollout

The brand launches COMP+ performance wetsuit, which is the hero product of the new Xcel Fall 2024 line.

Press Releases August 29, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series