Latest In: #YES Snowboards

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#YES Snowboards Moves to Founder Control as Nidecker Group Transitions Ownership

#YES Snowboards, which the founders launched in partnership with the Nidecker Group, will become a standalone company for…

News October 14, 2025

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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The North Face Unveils U.S. Ski & Snowboard Capsule Collection for Fall/Winter 2026

FUEL TV and Dana Point Film Festival Announce Livestream Deal

WSG Acquires SANCTUARY, Positioning the Contemporary Women’s Brand for Global Growth

Olympian Jake Pates wearing the melin THERMAL MAC Lifty

Melin Launches the THERMAL MAC Lifty, Engineered for the Mountain

Depop and Burton Open the Archive to Celebrate 50 Years of Snowboard Culture

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Latest In: #YES Snowboards

#YES Snowboards Moves to Founder Control as Nidecker Group Transitions Ownership

Executive Edition

Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Featured

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Industry Releases

The North Face Unveils U.S. Ski & Snowboard Capsule Collection for Fall/Winter 2026

FUEL TV and Dana Point Film Festival Announce Livestream Deal

WSG Acquires SANCTUARY, Positioning the Contemporary Women’s Brand for Global Growth

Melin Launches the THERMAL MAC Lifty, Engineered for the Mountain

Depop and Burton Open the Archive to Celebrate 50 Years of Snowboard Culture

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