Latest In: Outdoor

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How Technical Outdoor Brand Norrøna Plans to Expand in the U.S.

Certain U.S. outdoor consumers are always looking for the next, cool new thing, especially when seeking out high-quality…

News January 22, 2024
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VF Estimates 35.5M Consumers’ Personal Data Stolen in Cybersecurity Incident 

Vans and The North Face parent VF Corp. said millions of consumers’ personal information was stolen during a…

News January 18, 2024
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Cotopaxi Implements Layoffs as It Reorganizes for the Future

Adventure lifestyle brand Cotopaxi has laid off 22 workers as part of a company restructuring, The Daily has…

News January 17, 2024
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Osprey Sales Up on Travel Demand, Hydro Flask Sells Well Online

Leading pack brand Osprey and drinkware brand Hydro Flask performed well for parent company Helen of Troy, despite…

News January 17, 2024
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How Michigan Retailer Bill and Paul’s Captures the Outdoor Lifestyle Shopper

There’s apparel specifically designed for outdoor activities that will hold up to the weather, elements, and rigorous paces…

News January 16, 2024
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Hot Shoe Brand On Running Sets Aggressive Sales Goals

Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales…

News January 12, 2024
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Merrell, Saucony Parent Company Sells Shoe Brand Sperry

Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, announced it has sold boat-shoe brand Sperry…

News January 11, 2024
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Pack Brand Deuter Pushes to Expand U.S. Market Presence

After 125 years of developing into a major player in Europe, add German backpack brand Deuter to the…

News January 10, 2024
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Opinion: Lies, Damned Lies and MAP Policies

It’s that time of year. The wonderful holiday and post-holiday period when independent retailers get angry at some…

News January 9, 2024
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Coleman, Marmot Parent To Cut Staff by 7%, Shrink Real Estate Footprint

Newell Brands, maker of Coleman, Marmot, and many other brands, announced it will cut its office roles by…

News January 8, 2024
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Salomon Parent Company Details Go-To Market Strategy

As part of its initial public offering on Thursday, Amer Sports detailed plans for rising outdoor brand Salomon,…

News January 5, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series